About Me

I am Alex Coh. I come from Croatia and have been an endurance athlete for nearly 22 years.

My journey into a career in bikefitting and coaching was the fact that I went through hell with many of my coaches who used standardized preset workouts without regard to actual available training time, recovery, fuelling or hydration. This has led to me spending 6 months recovering from overtraining where I said enough is enough and started learning about coaching first testing on myself, then on friends and family and finally started taking athletes 3 years ago.

I am currently coaching 37 people of various fitness levels in cycling and triathlon ranging from beginners to World tour cyclists.

It has been a similar story with bikefitting. I had a life threatening accident 6 years ago which has caused significant muscle imbalances in the left side of my body affecting my shoulder, hip and pelvis. I literally flew off a mountain pass at 70 kmh, hit a tree and landed 40 meters below in a meadow. Luckily because of my country boy bones, I only broke my collarbone but as noted in the previous sentence, it has affected other parts of my body.

Standard bikefitting methods of motion capture systems have caused my on bike comfort to get worse and worse until ultimately I decided it´s enough. By that point I have spent about a 1000 eur on various “experts” that caused me more and more pain which led to me being unable to ride more than 20 mins a day.

From that point on I spent about 2 years studying various medical books, and one that has been a game changer was a paperback copy of a book published in 1981 by 5 doctors for doctors. It took about a year to fully read and understand and during that time I tested what I learned on myself and my family. The book was about the human brain, its priorities regarding human posture, activity learning and overall biomechanical efficiency. In the year it took me to understand the book, I applied what I learned to my own position and things changed dramatically.

I learned to correct the imbalances caused by deactivated muscles, to increase information flow in the body and optimize activity learning leading to a much better overall efficiency of the activity in question. When I was done with my position, I started applying things to friends and family again and the feedback was very good. This has led me to start taking on clients and doing bikefitting as a career.

As a comparison, currently, you can receive a bikefitting degree in one to two days/mornings of pressing buttons on a software system of your choice and you can start doing bikefitting. Scary, isn´t it? Bikefitting is a passion and no two people are the same, therefore only the principles remain the same, but the way you get to a result is always different. Our brain and understanding its basic functions is the key to get a good position on the bike, a good running posture and efficient swimming technique. Without the knowledge, you simply can’t get a satisfactory result.

Because of my experience with the other bikefitters I have also decided to offer money back guarantee to all my clients.

This is for several reasons:

1. I want everyone who comes to me to feel safe knowing they will get a result for their hard earned money. YOU SHOULD NOT PAY FOR ANYONE`S ATTEMPTS at resolving your positional problems. Only results matter.
2. When your income is directly linked to your client´s happiness, you are always 100 percent focused. I wanted to keep myself accountable.

Feel free to contact me on Whatsapp or e-mail – happy to have a chat. 

Alex Coh